Abstract
Private banking in India was practiced since the beginning of banking system in India. The first private bank be set up in India was the IndusInd Bank. It was one of the fastest growing banks, among private sector banks in India.” A customer is one who receives a product or service from an organization. So defined, a customer would obviously include an account holder or his representative, or a person carrying on casual business transactions with a bank, or a person who on his own initiative may come within the ambit banking fold. The study entitled customer perception to the services of commercial banks in Madurai city is carried out in the Temple city which is the second largest one in Tamil Nadu. Twenty four public sector banks and fifteen private sector banks function in Madurai district.
Highlights
Private banking in India was practiced since the beginning of banking system in India
The primary data was collected from the customers of commercial banks by sample survey through structural interview schedule
The rank correlation coefficient of the perceived and desired levels of service quality on the assurance dimension of private sector banks indicated that they were significant at 5 per cent level which meant that the relationship between the customers’ perceived and desired levels was high except on the individual factor on “conveying information in customers known languages (0.102)”
Summary
Private banking in India was practiced since the beginning of banking system in India. The first private bank be set up in India was the IndusInd Bank. The Housing Development Finance Corporation Limited established a bank in the private sector as part of the RBI's liberalization of the Indian banking industry. The private banks have made banking more efficient and customer friendly. In the process, they have jolted public sector banks out of complacency and forced them to become more competitive. The primary data was collected from the customers of commercial banks by sample survey through structural interview schedule. Bank customer Persons who keep either a savings account or current account or both and carry on regular dealings are considered as customers for the purpose of this study excluding companies, corporation, governments and other organizations
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