Abstract
The influence of globalization on sports has turned out to be a popular issue widely discussed by researchers. Improvement to the sustainability of sports industry policy is an important and challenging issue, and related are inherently multiple attribute decision making (MADM) problems that can be strategically important to economic systems. The purpose of this study is to set up a new sustainability sports industry policy evaluation model that addresses the main causal factors and amends the priorities. A MADM model is combined with DEMATEL, DANP, and VIKOR for the evaluation and improvement of the sustainability of sports industry policy. The improvement priorities according to the domain expert interviews are in the following order: promotion and assistance of government policy (A), sports venues and facilities (D), enterprise sponsorship of sports quality (E), expert human resources (B), and finally sports competitions and events (C).
Highlights
With rising national income, advancements in technology, and growing health awareness, sports and recreation have become star industries around the world [1,2]
This section includes four subsections: first, the data collection process is described; second, the DEMATEL (Decision-Making Trial and Evaluation Laboratory) technique is introduced and how to build an INRM is described; third, the study introduces how to find the influential weights of DANP (DEMATEL-based ANP) based on a total influence matrix of DEMATEL; and fourth, we describe how to use the modified VIKOR (VlseKriterijumska Optimizacija I Kompromisno Resenje) method to implement and amend gaps for each criterion and to propose a strategy for improving sustainability of sports industry policy
The DEMATEL technique is employed to construct an INRM that illustrates the multiple network relationship between the criteria related to improvement of sustainability of the nation’s sports industry policy
Summary
Advancements in technology, and growing health awareness, sports and recreation have become star industries around the world [1,2]. The devotion of manpower and material resources is indispensable to the development of the industry as well as support through cultural and social. The devotion of manpower and material resources is indispensable to the development of the industry as well as support through cultural and social recognition. In order to enhance the quality of sustainability of Taiwan’s sports industry policy and national competitiveness, the orderly implementation of a comprehensive sports development plan is the priority. In this study, based on the above background and problem statements, the authors use a new decision model as an empirical example for how to plan to improve sustainability of Taiwan’s sport industry policies
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