Abstract
The deployment of value-added services can be very effective in achieving a vision in order to facilitate the strategic decisions of ports. This research is based on empirical studies with a critical and descriptive realistic approach using case studies from Iranian ports. It aims to explore the potential contribution of value added services in ports as a logistical strategy for increasing competition. The lack of research on the provision of value-added services in marine logistics and its potential, as a competitive advantage is analysed from the point of view of port users. The results indicate that value-added services that are easily accessible and presented, are the provision of transportation services, warehousing services, fresh water supply services, refrigerated services, and product assembly sites. Based on the assumptions made in this article, the provision of value-added services has contributed to attract and keep port users (customers), and the conclusion is made on the validity of this claim.
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