Evaluating the Impact of Japanese English-Language YouTubers on Learners: A Teaching Material Perspective for Enhancing English Proficiency and Cross-Cultural Understanding

Abstract

This study investigates the educational impact of Japanese English-language YouTubers on learners’ English proficiency and cross-cultural understanding. It analyzes content from three prominent YouTubers—Chika Yoshida (BILINGIRL), TAROSAC, and Atsu—using established material evaluation frameworks. Employing a mixed-methods approach, the study integrates qualitative content analysis with quantitative viewer engagement metrics. The findings highlight that authentic communication, practical language use, and cultural insights are key elements that significantly engage viewers and enhance their communicative competence. This study underscores YouTube’s potential as a transformative educational platform, offering valuable insights for educators and learners on how to effectively select and utilize YouTube content. By addressing existing research gaps, it contributes to the broader discourse on the role of digital platforms in language learning and advocates for their integration into language curricula to enrich educational experiences and outcomes. Ultimately, this study demonstrates how YouTube can be strategically used to enhance language learning and cross-cultural understanding, establishing it as a valuable tool in modern education.