EVALUATING THE EFFECTIVENESS OF INNOVATIVE DEVELOPMENT OF THE INDUSTRIAL INTEGRATED STRUCTURE CONSIDERING THE VARIABILITY OF EXTERNAL AND INTERNAL ENVIRONMENT FACTORS

Abstract

Under conditions of the modern globalized economy the growing role play industrial integrated structures (IPR), as some of the most efficient forms of business. IPRs presents the following advantages: they have a great potential for implementation of the competitive advantage strategy; they have the ability to diversify production and to create closed technology circuits; they offer the opportunity to save administration costs by centralizing some functions; they are more stable because they can transfer a number of risky operations to subsidiaries; they create conditions for enhanced privacy and control, etc. According to modern research it is the innovative development which appears to be one of the fundamental factors of entities’ economic growth. A special role in the implementation of activities aimed at the development of innovative IPR plays the prediction of their possible economic efficiency. The present article is devoted to the problem of assessing the effectiveness of measures taken for the innovative development of the industrial integrated structure. The methodical approach to evaluate the effectiveness of these measures is proposed, taking into account how the taken measures impact the innovative development program and the results of its activity in the various fields of its activities in the separate functional directions, as well as considering the combined action of environmental factors. This approach allows to predict the quantitative assessment of the expected result from the implementation of the elaborated program of IPR innovation development That, in turn, provides a timely and informed decisions of the management on the implementation of the elaborated program of innovation development.