Evaluating the Barrier Effects of Charge Point Trauma on UK Electric Vehicle Growth

Abstract

For electric vehicles (EVs) to realise the UK government’s goal of mass-market dominance, there are surmountable hurdles to resolve before car users accept this radical shift in motoring technology. This study focuses on recent EV adopters who experience a new phenomenon described as charge point trauma (CPT). In contrast to range anxiety, we define CPT as the psychological, physiological, and behavioural condition where EV user’s experiences develop trauma or anxiety in response to the availability of sufficient charge points, locations, payment processes, and operability. Resolving impediments to EV usage reduces long-term growth barriers, which we argue can subsequently lower or even eliminate EV driver anxiety. We conclude that range anxiety still plays a major part in overall EV driver trauma, and after deep analysis of our case study data conclude that a trauma other than range anxiety exists at the charge point. To mitigate this phenomenon, we propose a regulatory framework comprising a series of stimuli to encourage EV uptake. These recommendations should be targeted at regulating a new generation of EV charging stations to meet operational parity with current fossil fuel filling stations by ensuring they are always on, available in sufficient numbers, accessible and operable as part of the UK motorway and major trunk network. This will de-risk EV purchasing and stimulate their adoption in this embryonic stage, reducing CPT in the process.