Abstract
European Union media policy has evolved significantly over the years, serving as a powerful tool for fostering stronger relationships among its member states. The development of this policy can be divided into several distinct phases, each reflecting the changing landscape of media and the EU’s expansion. EU media policy aims to establish a common framework for media services, facilitating the free movement of audiovisual content across borders. The EU recognized the need to compete with non-European productions and introduced programs to support and promote European works, providing essential funding to bolster the industry. EU media policy has played a pivotal role in strengthening relationships among member states by promoting a unified media market, facilitating cross-border content sharing, and fostering a sense of common identity through media. However, it also faces ongoing challenges in adapting to the fast-paced media landscape and accommodating the diverse needs of member and candidate states. The article explores the multifaceted role of EU media policy in fostering closer ties among member states and highlights ongoing challenges in the media field.
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