Abstract
Using stated preferences, this study estimates the determinants of television broadcast demand for current European men's club football competitions and a hypothetical European Super League. The results suggest that demand increases for most competitions with the consumer's level of interest, the accessibility to the matches, and the consumer being fan of a club playing in that competition. No support to the uncertainty-of-outcome hypothesis is found, as perceived competitive balance does not increase demand for most competitions. Conversely, the perception of quality of game played tends to be a more important driver of demand, influencing more competitions and having a larger impact.
Published Version
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