Abstract
The paper focuses on the current process of euro-integrations of Serbia, from a semiotic perspective. Accordingly, based on data gathered from the media, euro-integrations are shaped into a narrative, which is subsequently analyzed from a semiotic point of view, primarily utilizing the methods of Algirdas Julien Greimas. Two levels of meaning will be analyzed in the paper: the semio-narrative (surface, syntagmatic, specific) level will be explored using the transformational and actantial model, while the deep, abstract, paradigmatic and atemporal level will be analyzed using the semiotic square. The aim of the paper is to understand how knowledge and meaning are produced within the discourse of euro-integrations.
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