Abstract
The study investigated the e-ticketing and service delivery of road transport companies in Rivers state. The study population comprises of passengers of the 12 road transport companies that have adopted e-ticketing in Rivers state. 20 passengers of the 12 road transport companies in Rivers state were purposively sampled which makes the sample size a total of two hundred and forty (240). Since the sample size was accessible, there was no need for sampling. Data were collected using questionnaire from the above sampled passengers of the road transport companies in Rivers State. Four research question and ten hypotheses were proposed and tested respectively at 0.05 level of confidence to achieve the study objectives. The collected data were analyzed using descriptive statistics (mean), while Spearman Rank Correlation Coefficient and Partial Correlation was used for the testing of the hypotheses. The findings established that there is a significant relationship between e-reservation, data security, user friendliness and service delivery of road transport companies in Rivers state. The study concludes that e-reservation, data security and user friendliness of e-ticketing platform can boost service delivery by offering timeliness of service, convenience and reliability. It was therefore recommended that Road transport should invest in technological infrastructure, provide multiple payment options and implement a feedback system.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.