Abstract
Ethnography of communication (EOC)is an approach to discourse research that investigates the sequential organisation of talk as a way of accessing participants’ understandings of and collaborative means of organising the forms of social interaction. The objective of the current research is to explore the speech of the education minister and how he uses his language indirectly talking on solid innovations. The sample online recordings of the education minister are transcribed in close detail to allow for a fine analysis of the design, exchange and coordination of actions within the delivery of new implementations. This article will introduce intellectual foundations of discourse analysis, outline its approach to data collection and transcription, illustrate its analytical procedures and discuss the application of EOC in the education minister’s speech while addressing the teachers. The results suggest that the use of indirectness and implicit speech-making strategies fosters the politeness act in public speech. We can conclude that the politician’s speech delivered to the public may be researched more and it might be a part of discourse competence for English language learners. The future direction of EOC may focus on a transnational context by comparing the different countries and education minister’s speech which may help English teachers to teach culture and spoken discourse better.
 
 Keywords: Ethnography of communication, educational leadership, discourse, speech community, speech event
Highlights
Sprain and Boromisza-Habashi (2013, p. 183) describe the ethnography of communication (EOC) as a practical endeavour as it focuses on the two tasks of ‘building cultural competence and designing strategic action’
We can conclude that in that speech event some indirect strategies were employed, like talking about the journal in a less explicit way, as well as Saville-Troike (1989) studies of devotional and official events will become a field for examining speech events which are part of daily communication and which are more loosely organised and less structured, providing pleasantries for the audience to make them satisfied with the speech content
Bechky and Nelsen (2016) used the EOC in technicians while addressing change; as a research practitioner, I will suggest that the EOC should be used in educational practices as well
Summary
Sprain and Boromisza-Habashi (2013, p. 183) describe the ethnography of communication (EOC) as a practical endeavour as it focuses on the two tasks of ‘building cultural competence and designing strategic action’. Ethnographers are committed to understanding what counts as competent communication for a community of speakers by exploring what Hymes (1962) calls the means and meanings of communication for its users This cultural knowledge can be used to assess and assist practitioners’ strategic actions (Boromisza-Habashi, 2013). To further investigate the strategies, he employs, while delivering his speech, the voice recordings while introducing a new journal called ‘Ya da’ (https://yadadergi.com/iletisim/), which is an intended meaning in education. The way that he delivers his speech is remarkable as he speaks indirectly about the journal
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