Abstract
Qualitative data allows researchers an opportunity to explore areas of interest in a more in-depth manner, paying special attention to the cause, order, and purpose of behaviors and events. One method of qualitative data is ethnography. Ethnography lacks a singular definition but possesses several characteristics that are consistent across scholarly debates. Ethnography plays an important role in qualitative research, as it seeks to answer the reasoning behind many elements of human behavior and social events. This paper will explore the history of ethnography, the types of ethnography, the advantages, limitations, and ethical considerations of ethnography. Keywords: Ethnography, qualitative research, advantages, limitations, ethics, data.
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