Ethnic and cultural focus in airport driver training

Abstract

A series of linked relationships is advanced which together suggest changes should be made to training programs for airside drivers at major airports in the United States, Australia and the United Kingdom. Overall, the links suggest a relationship between the number of airside incidents such as collisions at airports, the ethnic diversity evident among airside drivers, and the training programs for those drivers. The article advances literature from religious, sporting and ethnic communications research which strongly suggests that addressing an individual or group’s ethnic characteristics, especially kinship relationships, increases the effectiveness of business-oriented communications such as education and marketing. But data from interviews among developers and managers of airside driver training programs suggests that no attempt has been made previously to address airside drivers’ ethnic background. Reasons presented for this include a widespread lack of recognition of ethnic diversity as an issue in airside driver training, and a consequent lack of government regulation to incorporate such recognition in training programs. Other reasons include cost factors in training development, and the fragmentation of the airside business space between hundreds, if not thousands, of independent contractors. This article suggests that the inclusion of ethnically-oriented strategies in airside driver training programs will act to improve training outcomes and result in fewer airside incidents over time. Benefits available to the transport industry include reductions in liability costs, improvements in passenger and asset safety, and reduction in network blockages.