Abstract

Purpose – This paper aims to explore how the model of participative leadership may operate in the context of partnership with internal stakeholders. By linking the moral claims of an organization's employees to CSR strategies, an organization can strengthen emotional bonds with its key stakeholders, and create deeper, longer‐lasting relationships that translate to increased support, loyalty and a sense of stakeholder ownership.Design/methodology/approach – Although there are many definitions of leadership, none of them is universally agreed‐upon. The paper reviews different approaches and paradigms of leadership and the role of ethical values in leading responsible organizations. The effective and ethical leadership and the critical role of employees' participation in implementing corporate responsibility agenda are analyzed.Findings – Corporate responsibility strategy will succeed only if employees recognize that this strategy creates value for them as well. In recent times participative leadership is at...

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