Ethical Considerations in Social Media Utilization by Religious Organizations: An In-depth Investigation

Abstract

In the contemporary landscape, social media platforms have evolved into highly effective instruments facilitating participatory communication across diverse aspects of human life. The advent of the digital revolution has introduced a novel dimension to the application of social media, extending its reach into various realms of communication, management, and development initiatives. Particularly noteworthy is the role that social media platforms play in the domain of religious communication, mobilization, and organization. Among the myriad social media platforms, Twitter and Facebook stand out as extensively utilized tools by religious organizations and leaders. Leveraging these platforms, religious entities seek to establish direct communication channels with their target groups, fostering active engagement and participation in the organizational and managerial aspects of religious institutions. This paradigm shift in communication strategies has become increasingly relevant and influential. To explore the dynamics of this intersection between social media and religious engagement, the present investigation was undertaken in Delhi, focusing on the National Capital Region (NCR) – a geographical area encompassing all major religions in the country. The study delves into the multifaceted ways in which social media platforms are employed for religious outreach, examining their impact on communication strategies, organizational dynamics, and the active involvement of the faithful within the diverse religious landscape of the NCR. Through a comprehensive analysis of the use of social media in this specific context, the research aims to contribute valuable insights into the evolving nature of religious communication in the digital age. Keywords: social media platforms, religious communication, digital revolution, national capital region, participatory engagement