ETHICAL ASPECTS OF BUSINESS COMMUNICATION AND MANAGEMENT IN CHINESE BUSINESS

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The relevance of the article's topic is that the diversity of national business cultures requires research and consideration of managerial peculiarities in different regions and countries. These peculiarities are determined by historical, religious, climatic and other factors that are formed under the influence of a particular social environment, country or region. Understanding these value systems and cultural differences in the communication behaviour of people from different countries contributes to the efficiency of management, helps to solve problem situations and avoid conflicts during negotiations. The purpose of the study is to examine the cross-cultural aspects of communication and management in Chinese business with a Ukrainian perspective. This includes analysing the main cultural differences between Ukrainians and Chinese, determining the importance of aspects such as language, etiquette, hierarchy and business customs that may affect the effectiveness of communication and management in Chinese business with Ukrainian entrepreneurs. The cross-cultural aspects of communication and management in the Chinese economic environment are a very important topic for research. Recent publications in this area reveal important differences in the way Chinese businesses communicate and manage compared to the West. The concept of “guanxi” is the main principle among Chinese entrepreneurs and requires careful understanding and application. One of the fundamental approaches in the Chinese business environment is to maintain harmonious relationships with partners and customers. This article discusses how successful Chinese companies invest a lot of time and effort in maintaining these mutually beneficial relationships, which helps them succeed in the long run. The role of communication in Chinese business is important. Research shows that closed, non-verbal communication can be very important in the context of Chinese communication and management. The article describes the cross-cultural aspects of communication and management in Chinese business. The article emphasises the importance of understanding cultural differences in business communication and management for successful work in Chinese business. The article analyses the peculiarities of interpersonal relations, communication strategies and approaches to personnel management. The study is aimed at improving the effectiveness of communication in the management system and contributes to the enhancement of intercultural understanding in this context