ESTUDO DA PERCEPÇÃO DOS USUÁRIOS QUANTO AOS SERVIÇOS PRESTADOS NO ATENDIMENTO AO PÚBLICO DE UMA COOPERATIVA DE CRÉDITO DA CIDADE DE POMPÉU/MG

Abstract

This study aims to show, through the method of field research, the perceptions of users of a credit union, identified COMERCIOCRED (fictitious name), regarding the care provided to the public. Credit unions are financial institutions established in the form of a cooperative society having for its object the provision of financial services to members, such as lending, deposit-taking spot and forward, checks, service charge, custody, of receipts and payments on behalf of third parties under contract with public and private financial institutions and correspondent in the country, and other specific operations and tasks laid down in legislation. After the end of the study, it was concluded that credit unions maintain structures very similar to the structure of commercial banks in retailing, but with the differential form of the cooperative, especially the emphasis on lines of credit with low interest rates, which has led this sector to grow substantially. In the case of COMERCIOCRED, there was a high rate of satisfaction among their members, users and customers about the care, services and credit.