Estratégias implementadas em hemocentros para aumento da doação de sangue

Leticia Carlesso,Suzel Lima Da Silva,Viviani Viero,Nara Marilene Oliveira Girardon-Perlini,Cristiane Ferreira Dos Santos,Rosane De Fátima Da Silva Guimarães,Silvani Vargas Vieira

doi:10.5020/18061230.2017.p213

Leticia Carlesso, Suzel Lima Da Silva + Show 5 more

Open Access

https://doi.org/10.5020/18061230.2017.p213

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Abstract

Objective: To assess the effectiveness of social marketing and user embracement strategies developed in a hemotherapy service and to assess the restrained demand for blood and blood components in a reference hospital before and after the actions. Methods: This is a quantitative comparative study carried out in a hemotherapy service and in a hemotherapy service of a reference hospital in the city of Santa Maria, Rio Grande do Sul, Brazil, between September and December of 2015. The strategies included social marketing through the sending of letters and e-mails and phone calls to people who could give blood again. User embracement consisted in welcoming users by showing them an information booklet. Data obtained from the database, particularly records of transfusions requested and performed, were used to compare the number of donations performed before and after the actions with data of the previous year using descriptive statistics and Student’s t test. Results: The overall number of donations increased, especially in the last month when the interventions were performed (p=0.0397). The average number of voluntary blood donations decreased from 237 donations/month in 2014 to 222 donations/month in 2015. The average number of voluntary apheresis donations of platelets increased from 11 donations/month in 2014 to 17 donations/month in 2015. Conclusion: The strategies implemented during the research period were effective in increasing apheresis donation of platelets, but had no positive effects on whole-blood donation.

Highlights

The average number of voluntary blood donations decreased from 237 donations/month in 2014 to 222 donations/month in 2015
The strategies implemented during the research period were effective in increasing apheresis donation of platelets, but had no positive effects on whole-blood donation
A avaliação da efetividade das ações empreendidas faz-se relevante para determinar a escolha de políticas a serem implementadas nos hemocentros e nos bancos de sangue, pois pode identificar aquelas capazes de potencializar a doação de sangue e corroborar com a criação de estratégias que objetivem a melhoria contínua desse processo

Summary

Introduction

Objetivo: Verificar la efectividad de las estrategias de marketing social y de acogida desarrolladas en un hemocentro y verificar la demanda reprimida de sangre y hemocomponentes de un hospital de referencia antes y después de las acciones realizadas. Conclusión: Las estrategias implementadas en el período del estudio contribuyeron para el aumento del número de donaciones de plaquetas por aféresis, sin embargo, no hubo resultado positivo respecto la donación de sangre total.

Results

Conclusion