Abstract

The non-identification of economic value opportunities within conservation strategies, the disrecognisement of the potential that could be gained by implementing them and the inherent implications of new market models that demand greater efficiency and sustainability of the economic and productive sectors; it results in the wasting of a new field of institutional articulation options and market positioning that revolves around the need to strengthen economic strategies linked to conservation tools, in this way implementing economic and conservation strategies aimed at strengthening the rural and tourism sector in Colombia, is the overall objective of the project, the results regarding the diagnosis of areas and sectors of potential interest in addition to the Report with indicators for communities and their territory, the figures for estimating tourist load capacity and the design of promotional material, didactics and games for the brand positioning of tourism promotion and workshops for knowledge transfer, training in: training of leaders in biocommittee and development of valuation tools and sustainable economic value chains and identified as an area of opportunity for the development of tourism for purpose in the municipality , consolidate biological information as a tool in the construction of new chains and leverage of the small service units linked to is allowing the appropriation of the territory results in quality of life for communities in strategic areas.

Full Text
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