Estimation of Tourists’ Willingness to Pay in Ba Vi National Park: Choice Experiment Method

Abstract

Payment for Forest Environmental Services is one of Vietnam’s most successful policies in socializing forest protection in particular and environmental protection in general. However, the application of this policy in the field of tourism is limited. This study employed Choice Experiment Method to estimate the willingness to pay of tourists, with the aim of providing scientific basis for the application of this policy in Ba Vi National Park. The results showed that 74% of tourists agreed with an increase in entrance fee and in room rate to contribute to the implementation of the policy in the national park. In detail, tourists’ willingness to pay for the increase in the entrance fee is roughly VND 37,000 (equivalent to 61% of the current price) and for the increase in the room rate is roughly VND 181,000 (equivalent to 24% of the average rate).