Abstract
Koohgol is one of the beautiful and spectacular scenery in Kohgiluyeh and Boyer-Ahmad Province in the north-east of Sisakht City and is located about 8 kilometers from it and as a recreational resort, it welcomes many tourists every year. The goal of this study is estimation of the willingness to pay of the visitors of Koohgol resort in Sisakht City. The required statistics and data were collected through the completion of 229 Double Dichotomous Choice (DDC) questionnaires by the visitors of the aforementioned resort in spring and summer of 2013. In order to estimate the rate of people’s willingness to pay, the contingent valuation method was used. In order to investigate the factors effective in people’s willingness to pay, the logit model based on maximum likelihood was estimated. The results showed that the variables of suggestion and the household size have a significant and negative effect and the variables of income and education have a significant and positive effect on the possibility of willingness to pay. Average willingness to pay per person to enter the Koohgol resort in Sisakht City has been determined as 1998.5 rials. Also, the average household size is 5.56 individuals and every person is willing to pay an average of 1998.5 rials to enter the resort. From the average household size, average willingness to pay, and from its multiplication by the number 12, the average annual recreational value per family for visiting the Koohgol resort in Sisakht City was obtained as 133339.92 rials. DOI: 10.5901/mjss.2015.v6n6s6p25
Highlights
Products or services are valuable only when humans valuate them directly or indirectly
Three suggested prices to visitors- 5000, 10000 and 150000 rials- were considered dependently and firstly the price of 10000 rials was suggested : Koohgol resort in Sisakht City has created some facilities for your recreation and rest; are you willing to pay 10000 rials from your monthly income as the entrance fee for each of your family members to use this resort? In case this price was accepted by the visitor, in the step, a price of 150000 rials was suggested and in case of lack of acceptance, a lower price was suggested
In order to calculate the recreational value of Koohgol resort in Sisakht City, the contingent valuation method was used
Summary
Products or services are valuable only when humans valuate them directly or indirectly. Economic valuation is the process of determining the value of environmental goods and services This is done in order to achieve a single output. Koohgol Lake is one of the beautiful and spectacular sceneries in Kohgiluyeh and Boyer-Ahmad Province in the north-east of Sisakht City and is located about 8 kilometers from it and like the blue pearl of a ring surrounded by yellow narcissus flowers, violets and lilies and beautiful pastures, it is one of the unparalleled tourist attractions which annually welcomes many domestic and foreign visitors in spring and summer This lake, which is located on the mountain range near the summit of Koohgol Dena, has asphalted access road and some minutes of hiking in this beautiful and natural tourist attraction can be seen and utilized. Regarding the valuation of natural resources and recreational centers, numerous studies have been conducted some of which will be mentioned
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