Abstract
Despite its continued growth, there are doubts about the sustainability of demand for Major League Soccer, which has a strong focus on superstar externalities through its designated player rules. Yet there is relatively limited research directly focusing on classical determinants of demand for league attendance. The authors set out to establish an estimate of the relative importance of relative quality – outcome uncertainty – and absolute quality in game attendance. They find that fans behave in ways more consistent with the loss aversion hypothesis than the uncertainty of outcome hypothesis, with considerable interest in both home and away team absolute quality.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.