ESTIMATION OF ECONOMIC EFFECTS FROM PRODUCT CUSTOMIZATION OF RUSSIAN INDUSTRIAL ENTERPRISES

Abstract

The development of digital production technologies, taking place within the framework of the global fourth industrial revolution, creates conditions for increasing the level of customization of industrial production, i.e. the ability to manufacture products that reflect the preferences of small groups of consumers and even individual customers. Product customization, as one of the most important aspects of the fourth industrial revolution, is of great interest for researchers and has been becoming one of the promising trajectories for the development of new production technologies and methods of organizing production. But at the same time, the economic effect of increasing the customization of products remains not fully understood. This study is aimed at identifying various economic effects arising from customization in industrial enterprises, and their quantitative assessment in relation to the manufacturing industries of the Russian industry. Using a systematic review of available scientific research and analytical reports, the study quantifies the economic effects of customization in various sectors of the Russian economy. The results show the colossal effect of further customization in Russian enterprises. The authors conclude that the annual effect of revenue growth in all industries, even under the most pessimistic scenarios and estimates, is 1.9 trillion rubles, and the effect of cost reduction – 1.4 trillion rubles. The results obtained can form the basis of government measures to stimulate the customization of products of Russian industrial enterprises.