Abstract
ABSTRACTFinancial loss due to road traffic accidents is very huge in India; yet, remarkable studies were not done to quantify the loss. In this study, an effort is made through a Stated Preference (SP) survey to know how users value the safety. The amount of money that the road users are ready to contribute for a secured transportation facility is derived from these data. The SP data were collected from two-wheeler riders in Calicut, Kondotty and Manjeri. Attributes included in the SP experiment were time and cost of travel and number of traffic accidents in a year and the WTP values are calculated through binary logit analysis. It was observed that travel cost, accident rate of the route selected, age, occupation, personal income and number of household members have significant impact on the decision-making process. WTP value of a road accident for a two-wheeler user was found to be Rs 0.4232/person/trip.
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