Abstract
The strategy concept has changed dramatically: from a long range planning to strategic planning then to strategic responsiveness. This response implies moving from a concept of change to a concept of continuous evolution. In our context, the competitive intelligence system presented aims to improve decision‐making in all aspects of business life, particularly for offensive and innovative decisions. In the paper we present XPlor EveryWhere, our competitive intelligence system based on a multidimensional analysis model for mobile devices. The objective of this system is to capture the information environment in all dimensions of a decision problem, with the exploitation of information by analyzing the evolution of their interactions.
Highlights
Companies today are faced with external risk factors linked with an increased competition in markets that are extremely dynamic and unpredictable
Our contribution in this paper is to propose an information system adapted to the needs of a Competitive Intelligence (CI) process
The rest of the paper is structured as follows: In section two we identify the analytical models of CI, with support from the Medesiie model and the Site model
Summary
Companies today are faced with external risk factors linked with an increased competition in markets that are extremely dynamic and unpredictable. This is caused by new competitors, mergers and acquisition, sharp price cuts, rapid changes in consumption patterns and weak brands. In this dynamical condition the competitive intelligence system (CIS) and Business Intelligence (BI) software becomes a main component when companies develop their strategies. CI can be considered as an information system for analyzing data concerning competitors’ activities collected from public and private sources, what is referred to as Business Intelligence. In section six a summary and evaluation of the method will be found
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