ESG, R&D and Brand Value: Taking the Chinese Listed Companies of 3C Equipment Manufacturing Industry

Abstract

Taking the listed 3C industries as research samples, this paper discusses the impact of corporate R&D investment on brand value and further explores the moderating role of corporate social responsibility in the relationship between the two. The results show that 1) Except for the companies with low brand value, R&D investment, and ESG performance have positive and significant effects on overall brand value, while the intersection of innovation performance and ESG has no significant effect on brand value. 2) CSR performance and active disclosure of CSR reports are beneficial to brand value at the early stage of brand value building.in terms of overall brand value, the input and output of corporate innovation activities and ESG performance have a significant positive correlation with brand value, but ESG performance has no moderating effect between corporate innovation and brand value. For sample companies with low brand value, R&D investment has no significant impact on brand value. Based on the above research results, this paper also puts forward corresponding suggestions.