ESG 경영이 기업성과에 미치는 영향에 관한 연구

Abstract

With the recent emphasis on ESG management activities of hotel companies, this study attempted to verify the effect of ESG management activities of hotel companies on corporate trust, corporate image, and corporate performance. To this end, an online survey was conducted for about 20 days for employees working at five-star hotels in Seoul. A total of 212 copies were used for the final analysis, and the SPSS v.23 and AMOS v.23 programs were used for statistical analysis. The results of the study are as follows. It was found that hotel companies' ESG management activities had a positive (+) effect on both corporate trust and corporate image. It was found that the trust of hotel companies had a positive (+) effect on the image and corporate performance of hotel companies. The image of the hotel company had a positive (+) effect on the performance of the hotel company. It was found that both corporate trust and corporate image were mediated in the relationship between ESG management activities and corporate performance of hotel companies. Through these research results, we intend to present strategic implications for ESG management activities of hotel companies.