Abstract
Introduction: the subject area under the study is managing digital business transformation, with the focus on adapting Russian business to the modern context of the artificial intelligence (AI) economy, namely, to a new model of organizing the Russian economic system, the specificity of which is the mass dissemination of AI technologies. Objectives: to develop an ESG strategy for managing sustainable digital business transformation in the artificial intelligence economy. Methods: based on international experience and official statistics for 2022, using the method of regression analysis, the authors compiled an econometric model that mathematically described the influence of the global AI index components on the trade sustainability index. Results: a scientific argumentation has been developed for criticizing the existing strategy for managing digital transformation of business in terms of its sustainability. The market position of a business and its financial well-being are found to be improving to the detriment of society and the environment. As an alternative, ESG management is proposed, ensuring the balanced development of nature, society, economy, and technology. The prospects for sustainable digital business transformation in the Russian AI economy through Pareto-optimization of ESG management has been disclosed. An improved ESG strategy has been developed, the specific feature of which being reliance on integration mechanisms and the focus on infrastructure projects in the AI economy. The proposed strategy scope of application is digital transformation management in the Russian businesses practice. The advantage of the ESG strategy is that it ensures the business system stability in the process of its digital transformation through the unified implementation of the SDGs, the sanction stability and sustainability of positions in the global markets. Conclusions: it is concluded that development of infrastructure support for the artificial intelligence economy is the basis for sustainable digital transformation of business. Maintaining sustainability of the business in this process needs using ESG management to help introduce AI technologies.
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