Abstract
The present work addresses the technological innovation of recent times brought by accounting 4.0. The main objective of the present study was to analyze whether accounting offices are prepared for the new era of computerization, identifying the challenges and opportunities in this process of data automation. The methodologies used were descriptive and qualitative research, of the case study type, in which a questionnaire was carried out and applied to collect objective and specific data from the research, which obtained 16 responses from accounting offices operating in the city of Santo Antônio de Jesus – Bahia. With this, the results of the diagnosis highlighted that the offices of Santo Antonio understand how digital accounting and the automation segment can bring progress in accounting activities, especially the optimization of time, better customer service, despite this, they complain about difficulties with the use of technological resources. Finally, it is necessary to prepare before training, so that offices can adapt to the demands of accounting 4.0.
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