Abstract
Due to publisher error in Granados, N., A. Gupta, R. J. Kauffman. 2010. Research Commentary—Information transparency in business-to-consumer markets: Concepts, framework, and research agenda. Inform. Systems Res. 21(2) 207–226 , the changes below were not made prior to publication. These changes have now been made to the online version. The text below on p. 216 has been deleted. In general, obfuscation strategies with nonprice information making the comparison difficult can also help suppliers differentiate their products and overcome the negative impact of price transparency. Therefore, when faced with price competition, firms may need to embrace enhanced transparency in other dimensions such as product transparency. Figure 2 on p. 210 has been replaced with a new version.
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