Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002520. When citing the article, please cite: Robert W. Boozer, David C. Wyld, James Grant, (1990) “Using Metaphor to Create More Effective Sales Messages”, Journal of Services Marketing, Vol. 4 Iss: 3, pp. 63 - 71.
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