Abstract
This study aims to determine strategies in increasing student learning motivation to maintain the The era of digitalization brings a wind of change, many polemics and pros and cons to the development of all sectors related to digital is no exception to the business sector and the economy. In running a business, marketing is the spearhead in penetrating the market, applies whether it is a large company or a company with micro, small or medium scale. Micro enterprises still face classic problems that have often occurred regarding capital limitations and still very simple marketing patterns that apply. The research method used in this research is a descriptive qualitative research method that is a research that produces descriptive data (depictions) in the form of written and oral facts of observed behavior, in a situation that takes place fairly and scientifically and not in controlled conditions.The banana industry and trade of sale "AA" conducts marketing efforts using social media. This is done to introduce more widely banana sale products "AA" and increase awareness of its efforts to the audience, a form of digital marketing that has been used by throwing messages in the form of images, audio-visuals, and text messages precisely through social media networks facebook and instagram. Banana sale company “AA” has made efforts to increase its marketing efforts by utilizing social media networks facebook and instagram. This is done so that the company is able to compete in competition in the digital age and a form of awareness of its business that survives as a partnership in investing.
 Abstrak 
 Era digitalisasi membawa angin perubahan, banyak polemik serta pro dan kontra terhadap perkembangan semua sektor yang berkaitan dengan digital tidak terkecuali sektor bisnis dan ekonomi. Dalam menjalankan bisnis, marketing merupakan ujung tombak dalam melalukan penetrasi pasar, hal ini berlaku baik itu perusahaan besar ataupun perusahaan dengan skala mikro, kecil ataupun menengah. Usaha mikro masih menghadapi permasalahan klasik yang selama ini kerap terjadi perihal keterbatasan modal dan masih sangat sederhananya pola pemasaran yang terapkan. Metode penelitian yang digunakan dalam riset ini adalah metode penelitian kualitatif deskriptif yaitu suatu penelitian yang menghasilkan data yang bersifat deskriptif (penggambaran) berupa fakta-fakta yang tertulis maupun lisan dari perilaku yang dicermati, dalam keadaaan yang berlangsung secara wajar dan ilmiah dan bukan dalam kondisi yang terkendali. Industri dan perdagangan sale pisang “AA” melakukan upaya pemasaran dengan menggunakan media sosial. Hal ini dilakukan untuk mengenalkan lebih luas produk sale pisang “AA” dan meningkatkan awareness usahanya kepada khalayak, bentuk pemasaran digital yang telah digunakan dengan cara melempar pesan dalam bentuk gambar, audio-visual, maupun pesan text dengan tepat melalui jaringan media sosial facebook dan instagram. Perusahaan sale pisang “AA” telah melakukan upaya peningkatan pemasaran usahanya dengan menfaatkan jaringan media sosial facebook dan instagram. Hal ini dilakukan agar perusahaan tersebut mampu bersaing dalam persaingan di era digital dan bentuk awareness terhadap usahanya yang survive yang layak sebagai patnership dalam berinvestasi.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Similar Papers
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.