Abstract

In this research environmental responsible behaviors of tourists visiting sustainable tourism destinations are examined. The process of "cognition-affection-attitude-behavior" is examined in the study. Cognition refers to environmental knowledge, affection refers to environmental sensitivity, attitude refers to place attachment and behavior refers to Environmentally Responsible Behavior (ERB). 233 tourists visiting Trabzon's Uzungöl destination were included in the research. Structural equality model is used in the Smart PLS program to explore the relationship between variables. The results point that sustainable development knowledge has no effect on environmental sensitivity, but environmental protection knowledge positively affects environmental sensitivity. In addition, it has been determined that environmental sensitivity positively affects place identity and place dependence. Finally, place dependence positively affects general ERB and specific ERB. However, while place identity positively affects the general ERB, it does not have a significant effect on the specific ERB. The results of the research reveal the importance of activities that increase the level of environmental knowledge for sustainable tourism destinations. In addition, in-service training for tour guides and tourism managers is expected to be beneficial. Key words: Environmentally Responsible Behavior; Environmental Knowledge; Environmental Sensitivity; Place Attachment; Sustainable Tourism.

Highlights

  • In today's world, ensuring sustainability in the tourism sector has become one of the important issues

  • The "cognition-affection-attitudebehavior" (Fishbein & Manfredo, 1992) model have been used to understand the Environmentally Responsible Behavior (ERB). This model, which was used by Cheng & Wu (2015) to understand sustainable island tourism activities, have been used to explain sustainable tourism in Uzungöl, one of the important ecotourism destinations in Turkey

  • The environmentally responsible behavior of tourists visiting Uzungöl is examined within the scope of the "cognition-affection-attitude-behavior" model

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Summary

INTRODUCTION

In today's world, ensuring sustainability in the tourism sector has become one of the important issues. The "cognition-affection-attitudebehavior" (Fishbein & Manfredo, 1992) model have been used to understand the ERB This model, which was used by Cheng & Wu (2015) to understand sustainable island tourism activities, have been used to explain sustainable tourism in Uzungöl, one of the important ecotourism destinations in Turkey. Uzungöl is a destination where natural disasters such as landslides and landslides can occur It needs to be made available with a planning that will not be environmentally damaged. Tourists visiting Uzungöl and having extensive environmental knowledge are expected to have high environmentally sensitivity. The environmentally responsible behavior of tourists visiting Uzungöl is examined within the scope of the "cognition-affection-attitude-behavior" model. The fact that Uzungöl was not examined with this model in the context of sustainable tourism behaviors makes the research unique

THEORETICAL REVIEW
METHODOLOGY
Profile of respondents
Measurement model
Place dependence
Hypothesis testing
Indirect and total effects
Findings
FINAL CONSIDERATIONS
Full Text
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