Abstract
Over the last decade, researchers have been increasing their studies on the relationship between sport and sustainability. In response, the sport industry has started to recognize the importance of focusing on the natural environment during its operations. Despite the new sustainable intentions of the Professional Golfers’ Association, it is unknown whether the new trajectory in sustainability is being implemented and embraced by fans at all tournaments, specifically those that have unique cultures of their own, such as the President’s Cup. Consequently, this case study provides students with an opportunity to (a) identify major issues and challenges in managing sport events in an environmentally friendly manner, (b) apply sustainable management and pertinent communication practices to the particular context of golf tournaments and facilities, (c) broadly contextualize the complexity of environmental sustainability issues in sport, and (d) create a strategic sustainability plan.
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