ENVIRONMENTAL INNOVATIONS AS A FACTOR OF ACHIEVING SUSTAINABLE DEVELOPMENT OF SOCIETY

Abstract

Environmental innovation is a must in the face of a potential global environmental disaster. The development of the technogenic economy, including in Ukraine, has led to the destruction of natural balances and deterioration of relations between man and his environment. To prevent global and local environmental crises, it is necessary to change the technogenic type of economic development to a sustainable one. Such an approach is inconceivable without the use of science-intensive innovative technologies of an ecological nature. This article is devoted to the study of environmental innovations as a prerequisite for the transition to a new model of sustainable development. For this purpose, the analysis of the essence of the concept of "environmental innovation" is carried out; it is determined that eco-innovation is innovation that leads to environmentally efficient technologies that directly or indirectly improve the state of the environment. The necessity of introducing environmental innovations to solve environmental and economic problems of enterprises has been substantiated. Sectors of the world economy that actively use eco-innovation are indicated. The situation in the development and use of environmental innovations in our country is characterized. In Ukraine, the issues of environmental reorientation in economic development are especially relevant due to the obvious inefficiency in the use of natural resources and a low degree of energy conservation. In this regard, the first priority is the application of objects that have a negative impact on the environment, a regulation system using the best available technologies. For Ukraine’s transition to an innovative path of development, the stages of implementing a cleaner production strategy are proposed. Based on the above, it was concluded that environmentally oriented innovation activities of industrial enterprises and businesses in Ukraine will ensure the formation of a balanced development of both individual enterprises and society as a whole.