Abstract
The article is devoted to certain aspects of ensuring the competitiveness of construction enterprises. In the context of the development of society, the requirements of people for the final products of construction production are significantly transformed. The processes of negative human impact on the environment are of high relevance in the world. Thus, the protection of ecology is gaining special relevance as a global priority for human development. construction, as a high-tech and resource-intensive sector of the economy, has special needs in the development of individual factors of competitiveness, taking into account the rationalization of the use of resources during construction processes, as well as at the stage of the direct operation of finished construction products. High material consumption determines additional requirements for the environmental friendliness of building materials and their rational use. These aspects are trends in the development of construction production. It is determined that the factors of competitiveness in the construction market based on the analysis of the development of construction in the leading countries of the world, it is possible to determine manufacturability, investment attractiveness, innovation. These factors have a direct relationship with the factors of ecological development, were investigated and built into the resulting diagram of the relationship between these factors, presented in the article. The regulatory and legal basis for ensuring the competitiveness of construction production, taking into account the factors of environmental safety, has been analyzed.
Highlights
The article is devoted to certain aspects of ensuring the competitiveness of construction enterprises
The issue of environmental safety and environmental protection is of high relevance, especially in the construction industry was indicated above
In the work of Ynes Zakura, the role of environmental factors is noted in direct construction processes, and the influence of ecology on population settlement, respectively, the formation of centers of attraction that increase the competitiveness of construction products [2]
Summary
In a highly competitive environment, to ensure the competitiveness of business entities, an important aspect is to take into account a set of factors that ensure the attractiveness of a product or service for consumers. Given the relevance of the issue of environmental protection, ensuring the safety of life and health as the basic needs of people in the XXI century, it is advisable to determine the importance of environmental factors and their impact on ensuring the competitiveness of construction enterprises. Since 2010, a system of Eurocodes has been introduced in Ukraine - the introduction of standards used by the countries of the European Union into the State Building Norms in order to ensure the quality and reliability of construction products According to these standards, the implementation of a construction project from the development of a project to its commissioning must comply with the normative document DSTU-N B EN [1], according to which the safety parameters of objects for humans and the environment, their technogenic impact and characteristics of rational operation, taking into account European standards are determined and consumption standards. The article examines certain aspects of construction ecology as a factor in ensuring the competitiveness of the construction industry, taking into account European norms and standards for ecological construction
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