Abstract
Problem statement: Recently, there has been growing interest in m-learning consequently emerging m-learning technology is promising technological and educational business. Nevertheless, m-learning is a new business and the different actors are still trialing by ways of a diversity of business models to overcome in able to achieve a sustainable and profitable place in this market. Numbers of m-learning products providers do not succeed in supplying m-learning products. In this situation not only a suitable business model is vital but also environmental and external factors have impact on mobile learning business model. Overall objective of this study was to survey the business model framework of m-learning with effect of external and environmental factors. Approach: Methodical approach was based on a classification of m-learning actors and its environmental factors. Based on this, we analyzed case studies description and developed main environmental factors that constitute the m-learning environment. Factors were summarized in morphological boxes and then through out its three steps result came up. Results: The results indicated technology, market and regulation are three major environmental factors which were forcing m-learning business model and business model should react to changes of these three factors to keep sustainable business. The research further argued the external factors of m-learning environment in order to understanding and developing the m-learning business and the ways these factors influence the business model of m-learning as well. Conclusion/Recommendations: M-learning business is based on many factors such as technology, changes in society, educational drivers, demand for flexible learning and the new learning paradigm but only three major drivers(technology, market and regulation) had considerable effect on m-learning business model and should be taken into account as a result if they change business model should be changed.
Highlights
IntroductionThere has been great interest in the potential for mobile learning
In recent years, there has been great interest in the potential for mobile learning
We identified and influence business models may it is not practical classified relevant environmental forces and changes by considering the m-learning, mobile technology and elearning business environment and dynamic character of business models by integrating dynamic and adaptability concepts as well as external factors influence which can be used to describe the change of business models
Summary
There has been great interest in the potential for mobile learning. Some providers of mlearning components achieve profits by offering mlearning products. They are likely to become key players in the field of m-learning. Others developing with the same or even more efforts do not succeed in supplying m-learning products. For a successful business and superior positioning in the marketplace a suitable business model is essential to put m-learning products on a commercially utilizable basis. The business model is part of a comprehensive m-learning strategy. A business model aligns a strategic task for an m-learning provider as well as an economical dimension and an m-learning strategy has to consider a pedagogical and a technical dimension too[15]
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