Abstract

This research analyses crisis communication and intends to compare the content of the messages issued by environmental non-governmental organisations (N.G.O.s) in the context of natural disasters, to determine the way in which they manage communication in crisis situations. This includes the content analysis of messages posted on the social network Twitter in 2017, during the course of hurricanes Harvey, Irma and Maria, by environmental NGOs.

Highlights

  • The increasing frequency and severity of extreme weather events has increased over time and is causally linked with man-made climate change (Banholzer, Kossin, & Donner, 2014)

  • Environmental N.G.O.s, which participate in the debate on climate change worldwide, carry out communication campaigns based on attributing extreme weather events to climate change, a strategy that should be explored in terms of its effectiveness for fulfilling the goals of the organisation, as these messages are often branded as sensationalist or lax

  • This approach is in stark contrast with the position that other organisations have with regards to manmade climate change, which differ in how they handle natural disaster communications: Environmental N.G.O.s, with content on public awareness, and social N.G.O.s, focusing on the protection of persons (Gough & Shackley, 2001)

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Summary

Introduction

The increasing frequency and severity of extreme weather events has increased over time and is causally linked with man-made climate change (Banholzer, Kossin, & Donner, 2014). Environmental N.G.O.s, which participate in the debate on climate change worldwide, carry out communication campaigns based on attributing extreme weather events to climate change, a strategy that should be explored in terms of its effectiveness for fulfilling the goals of the organisation, as these messages are often branded as sensationalist or lax. This approach is in stark contrast with the position that other organisations have with regards to manmade climate change, which differ in how they handle natural disaster communications: Environmental N.G.O.s, with content on public awareness, and social N.G.O.s, focusing on the protection of persons (Gough & Shackley, 2001). A question raises with regard to these practices: Should N.G.O.s look after their organisational mission in the context of extreme natural events or, be oriented towards

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