Abstract

The goal of this paper is to analyze the strategic change and adaptation process of a small family business in Rio Grande do Sul throughout its trajectory, defining each strategic period according to the Hrebiniak and Joyce (1985) model. Longitudinal data analysis in small businesses help understand where the organizational changes come from, resulting from the organizational adaptation process. The study analysis covered the period between 1987 and October 2017. The needed information was collected through a semi-structured interview with the founder and the current manager. As a result, the different strategical periods by which the organization has passed were noted. Also noted, the strategical adaptation process was given by determinism at first, and as time passed, the adaptations through strategic choice were more regular.

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