Abstract

This study investigated the extent to which environmental awareness creation through public enlightenment campaign influences sustainable crop farming among female farmers in Cross River State, Nigeria. To achieve the purpose of this study one hypothesis was formulated to guide the study. Literature review was carried out accordingly. Survey research design was adopted for the study. This research design was used for study because it was considered appropriate. A sample of seven hundred and ninety-one (791) respondents was used for the study. The sample was selected through stratified and simple random sampling techniques. A four –point modified Likert Scale instrument entitled Environmental Awareness through Campaigns and Sustainable Crop Farming Questionnaire and Focus Group Discussion (EACTCSCFQFGD) was the main instrument used for data collection. The instrument was faced validated by the expert who vetted the items development. The reliability estimate of the instruments was established through Cronbach Alpha reliability method .077. Regression analysis was the statistical technique employed to test the hypotheses under study. The hypothesis was tested at .05 level of significance. The result of the analysis revealed that, public enlightenment campaign significantly influenced sustainable crop farming. Based on the findings of the study it was recommended that awareness through Public enlightenment should be recommended among others to increase farmers’ awareness of the danger of involving on unsustainable crop farming and the use of Agro- chemicals they use. This should be done by educating female farmers through interactive radio discussion and training sessions on the field and incorporate safety use of Agro –chemicals in our educational curriculum.

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