Abstract
Entrepreneurship education (EE) is often regarded as one of the most important elements of the policy of stimulating small business and self-employment, creating start-ups and innovative business projects. The implementation of EE in the system of professional training at a new stage in the development of society could significantly increase the potential of using universities in the process of economic growth. The article sheds light on the nature and features of EE, analyzes the prospects and difficulties of its integration with other areas of training. The study demonstrates great prospects for the implementation of EE into the program of higher education training. EE has to be concentrated around several important characteristics of entrepreneurship and entrepreneurs themselves. The implementation of EE at the curriculum and extra-curriculum activities at the institutions of higher education of Ukraine, the combination of theoretical, problem- and project-oriented learning with the immersion into practical activities concerned with business planning, creating and running, training of students in groups together with nascent and experienced entrepreneurs would be extremely useful and productive in terms of motivating more and more young people to take an entrepreneurial path and achieve prosperity and selfactualization. The practical realization of EE will contribute to the formation of more resilient and competitive local communities as well as a more inclusive, just, equal, and happy society.
Highlights
Private enterprise is the most important economic phenomenon of a market society, and a key socio-cultural phenomenon that has made a significant contribution to the processes of modernization, the establishment of institutions, structures, value-motivational and behavioral models of a modern society
Entrepreneurship has deeply embedded in the life of modern Ukrainian society, it has not to a full extent become the driving force behind the development of a civilized market economy and a highly developed social sphere
Private enterprise is influenced by many negative factors related to corruption, raiding, violent actions, non-compliance with contractual obligations, connections with the criminal world and corrupt officials, tax evasion, neglect of moral standards and demonstrative consumption of ‘new Ukrainians’ - all these occur against the background of social polarization and low quality of life of wide strata of society
Summary
Private enterprise is the most important economic phenomenon of a market society, and a key socio-cultural phenomenon that has made a significant contribution to the processes of modernization, the establishment of institutions, structures, value-motivational and behavioral models of a modern society. The idea is to encourage current and potential entrepreneurs to reflect on the topic of their behavior and practices, the meaning and goals of their activities, and thereby stimulate creative and selfcritical perception, awareness of the complexity and ambiguity of their activities, and evaluating the effectiveness of their current activities Such a profound shift in the educational paradigm is dictated by the characteristics of entrepreneurial activity. In some universities due to the introduction of EE the level of the founding of startups by graduates was extremely high (for example, Babson College in the USA, Twente University in the Netherlands)
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