Abstract
The author defines entrepreneurship as the process through which ‘private obsession’ fulfils ‘public need’ (Rorty, 1989, p 37). Adopting this definition as a starting point, narratives are used to illustrate how all the different types of ‘entrepreneurs’ – business people, social entrepreneurs, leaders of political movements – use both personal and historical contingency as resources to fulfil human needs in the public marketplace. This perspective helps to reconcile recent debates in the academic community about both the nature of entrepreneurial opportunity and the problem of embedded agency in institutional entrepreneurship. Throughout the paper, pragmatist philosophy provides theoretical support for this depiction of the entrepreneurial process guiding and shaping a dynamic human landscape.
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