Abstract

It can be argued that there are two basic questions in entrepreneurship research. Why do some people start new ventures and others do not? Among those who choose to start, how do their actions translate ideas into new products, services, and companies? We propose an integrated process model of goal striving that builds on self-efficacy, goal setting, expectancy, control theory, goal hierarchy, resource allocation, and self-management. Although most of these constructs were originally used as explanations for the behavior of employees, we show how they can be adapted to examine the behavior of entrepreneurs. We offer five propositions derived from our process model and suggest ways in which the model can be tested in detail.

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