Abstract

The performance of most small and medium enterprises in Kenya has been declining, which is evidenced by increased cases of closure after short operating period. This study sought to examine the influence of entrepreneurial strategic capability on the performance of small and medium enterprises in Kenya. The study adopted a descriptive cross-sectional research design and the target population was 2400 small and medium enterprises in Thika town’s light industrial area. The study sampled 331 small and medium enterprise owners using stratified random sampling. Results indicated that entrepreneurial strategic capability had a positive and significant influence on the performance of small and medium enterprises (β=0.697 P < .000). The study concluded that strategic capability has a positive and statistically significant influence on the performance of small and medium enterprises. The implication is that strategic capability is paramount in determining the performance of small and medium enterprises. The recommendation was that business owners should strengthen their competitive advantage capabilities. The focus should be on product/service differentiation, competitive prices, business segment awareness, and quality products/services.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.