Abstract
This paper examines the opportunities and challenges of adopting insider action research (IAR) in entrepreneurial process studies. It employs a critical reflexive and narrative approach in examining our own lived experience in a real‐time digital entrepreneurial journey spanning three years while triangulating it with experiential knowledge in another role as dissertation supervisors. Our live case illustrates that IAR, when it combines reflective practice, cooperative inquiry and design science, represents a suitable but under‐exploited methodology for entrepreneurship scholarship. We build on this knowledge to offer a model for incorporating this methodology in entrepreneurship research and education. Consequently, we contribute towards responding to the need for phenomenon‐methodology fit in the discipline. Ultimately, the paper's value lies in its effort towards resolving the seemingly perennial question regarding the legitimacy of entrepreneurship as a distinctive domain of scholarship.
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