Abstract
This chapter explores the concept of Entrepreneurial Orientation (EO) as a vital element in strategic management. It traces its historical evolution and discusses the role of EO in fostering organizational value creation through its dimensions of innovativeness, risk-taking, proactiveness, competitive aggressiveness, and autonomy. Further, we discuss performance implications, challenges, and current debates around the concept of EO, particularly in its measurement and application across various organizational contexts. In conclusion, the chapter highlights EO’s importance in driving innovation and growth while acknowledging the need for its careful implementation and adaptation to different organizational settings.
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