Abstract
ABSTRACT This study explores the formation of entrepreneurial orientation in Thailand through the social environment in which individuals grew up, their educational background, and the education provided by their parents, with a case study of three generations of independent entrepreneurs from the same family. Despite low entrepreneurial inclination according to cultural metrics, key findings stress the significance of education abroad, encouragement of independent business pursuits, and exposure to diverse cultures in fostering entrepreneurial orientation. This suggests that family values and educational policies shape entrepreneurial mindset more than national culture. The study emphasizes entrepreneurship education and cross-cultural experiences in fostering an entrepreneurial mindset, advocating for educational reforms to embed entrepreneurship across disciplines. As an academic implication, the study identifies the influence of entrepreneurial orientation beyond national culture, encompassing family beliefs and educational policies. From a policy and practical perspective, entrepreneurship can be encouraged via education, particularly studying abroad.
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