Abstract
This research investigates the correlation between Entrepreneurial Orientation (EO) and Firm Performance within China's start-up ecosystem framework. Entrepreneurial Orientation, a strategic framework characterised by innovation, proactivity, and risk-taking, is highly acknowledged for its capacity to enhance corporate performance. A quantitative research design was employed to collect data via a survey directed at start-up founders across diverse industries in China. The research examines the impact of the three principal aspects of Entrepreneurial Orientation Innovation, Proactiveness, and Risk-Taking on organisational performance, emphasising Financial Performance, Market Share, and Growth. The results demonstrate a positive correlation between Innovation and Proactiveness and enhanced business performance, particularly regarding growth and competitive positioning. Nevertheless, the study indicates that the comparatively low prioritisation of Risk-Taking may constrain opportunities for swift growth and lucrative projects. The findings suggest that although Chinese start-ups excel in implementing new tactics and seizing proactive market opportunities, adopting a more balanced risk approach could improve their performance. These findings provide significant insights for entrepreneurs and management to enhance their long-term plans. Further research is required to investigate the influence of external factors, including financial accessibility and market dynamics, on entrepreneurial Orientation and business performance.
Published Version
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