Abstract
Pekalongan City is the first creative city in Indonesia to be included in the world creative city list by UNESCO in Craft and Folk Art category. The creativity aspect as the motor of the creative industry in Pekalongan will refer to culture, technology and intellectual property as a strategic driving force in the industry. Another aspect is the issue of gender and entrepreneurial capabilities in line with the needs of the entrepreneur to develop the idea of a product that must always be renewable as a prerequisite of living in the creative economy. The development of two new variables in the creative economy paradigm in the context of entrepreneurial capabilities other than innovative, proactive and risk-taking variables is the anti plagiarism spirit of design and the unique value of the product. The direction of this paper is to know whether there is any influence of gender in its contribution to performance aspect, commitment to cultural preservation, and anti plagiarism spirit and unique product development in order to maintain Pekalongan existence as creative city of UNESCO. This study has a sample of 45 men and 45 women as entrepreneurs and creative industry business in Pekalongan City. The statistical approach using Chi Square analysis with conclusion there is no relationship between gender with the three aspects of research in the form of business performance, cultural commitment and anti plagiarism spirit. In the analysis using Cross Tab, provide description that there is gender equation of way of thinking and strategy of survival and commitment between both capability of entrepreneur of man and woman in Pekalongan.
Highlights
Pekalongan City known as “Kota Batik”, there are 203 Batik industries located in Jenggot Village
This paper is intended to reveal the existence of gender from business owners, businessmen and creative entrepreneurs in the city of Pekalongan in the context of their capability to build business performance both financially and non-financially, a commitment in the preservation of local culture and the growing spirit of anti plagiarism on creative products developed by them
This research is social research to find out the role of gender equality in its contribution to the design of spirit of anti plagiarism, entrepreneur commitment to local culture by giving dominance ornament typical of local culture on its creative product and its achievement in forming SME performance both in the context of financial performance and non financial performance
Summary
Pekalongan City known as “Kota Batik”, there are 203 Batik industries located in Jenggot Village. Researchers have agreed that entrepreneurship orientation is a combination of three dimensions: innovation, proactively and risk-taking[1], in the context of creative entrepreneurship has evolved, where the concept of innovation, proactive and dare to take the risk of melting into a factor ) internal management and the creative impact of the industry lead to other two factors that must be owned by entrepreneurs, namely (a) the spirit of anti-plagiarism design and (b) the ability of different power to create a unique product. This research reveals entrepreneurial capability in gender issues to reveal their commitment and ways of thinking in the context of creative economy
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