Enthusing about green peppers: the Europeanisation of British food culture in post-war Britain, 1960-1975

Abstract

ABSTRACT The article demonstrates how food contributed to the Europeanisation of British culture between 1960 and 1975, the period leading up to the 1975 Referendum on membership of the European Community. The analysis identifies the meanings and values associated with Europe in cooking columns in two British broadsheet newspapers, TheTimes and the Observer, and examines how people were encouraged to make identifications with Europe. However, the article demonstrates how the meanings associated with Europe were not monolithic and were inflected by class and gender. In particular, continental culinary practices were associated with the tastes and dispositions of emergent new middle-class formations. More generally, the analysis demonstrates how these representations of European food offered middle-class people ways to experiment with feeling European in their everyday lives. In a Brexit context in which much research has asked why British people rejected Europe, the article seeks to contribute to a parallel history of how so many other British people came to identify as European through engagements with popular culture.